Case Study Bravissimo

Coeo have already proved their worth as support partners, any issues are immediately addressed with Coeo providing a solution. It’s a relief to know that our system is being monitored so closely.
Ian Murphy, IT Manager

Project Overview

The brief was partly strategic and partly technical, direct experience with distributed SQL Server architectures was vital.


Sarah Tremellen started Bravissimo from home in 1995 after spotting a gap in the market for a choice of bras for women with larger bust sizes. Bravissimo has since grown into a £45 million, 700 strong organisation selling lingerie, swimwear, nightwear and clothes in its 20 high street stores, via mail order and the web. Online sales are on the increase and therefore it is critical that its  system can support current demand and also be scalable going forward.

The Challenge

Bravissimo’s growth made it clear that it needed to redevelop its core systems and whichever solution and partner it chose needed to achieve: 

  • High–availability for shops, mail order, customer services and e-commerce web-site
  • 24/7 systems management and critical support
  • Reconciliation between the central database and separately hosted website database
  • Future-proof scalability

Microsoft SQL Server was an obvious choice on balance between in-house skills, appropriateness for the size of the business and a low cost of ownership. With the technology decision made, the search for a partner to design, implement and support the system, began. Bravissimo found Coeo through our profile on the Microsoft Pinpoint tool.


Coeo fitted easily into the IT team and they have continued to work well together. Bravissimo was impressed by our knowledge of SQL Server but also by our understanding of the business drivers and creative approach to problem solving. As the relationship matured it was clear that one skill enabled the other; Ian Murphy said of Coeo, “For technical expertise I can’t fault them. Excellent.”

To achieve the high-availability required, the solution uses Windows failover clustering, replication to scale-out the business to encompass a web retail application, and Transparent Database Encryption (TDE) to encrypt the database for security compliance. This delivered a resilient system with reduced application downtime, increased scalability and performance, enhanced application programmability, and tightened security controls.


With its new system in place for a year, Bravissimo has seen efficiencies across the board. Not only has it achieved its business objectives and seen an increase in sales but its ongoing support relationship with Coeo has paid dividends.

With a faster diagnosis and resolution of performance related problems, high-availability of the core database and a scalable solution that can support a fast-growing business, Bravissimo considers that it made the right technology choice, the right partner choice and got the system that its brand relies on, delivered.